Studio: EA Sports
Role: Art & Experience Director
I worked as a key member of the leadership team to refine the vision for the product and then drive the game from concept through to final, as well as support the live service to deliver against our key player goals and motivations. I Art Directed visual aspects of the game, from environments, characters and cinematics to the Visual Identity, Branding and Motion graphics. I worked in collaboration with other leaders to craft the player experience throughout the game via user testing and a design thinking approach. I also partnered to drive an artist focused project working in collaboration with globally renowned street and graffiti artist to integrate their art into the game as well as support real-world activations as marketing beats.
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